How To Do Nothing : Resisting the Attention Economy by Jenny Odell (Copy)

How To Do Nothing : Resisting the Attention Economy by Jenny Odell (Copy)

A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto

Order your copy today directly from October Books or buy online from our bookshop.org store and we’ll get commission on your purchase.

How To Do Nothing : Resisting the Attention Economy by Jenny Odell
Paperback RRP £12.99


In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives.

Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress.

Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.


Order it today directly through October Books or buy online through our bookshop.org store and we’ll get commission on your purchase.

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