Manifesto : How a maverick entrepreneur took on British energy and won by Dale Vince and John Robb

Business and environmentalism aren’t always natural bedfellows but Dale Vince doesn’t believe it has to be like this. Discover the story of how Ecotricity was founded and gain inspiration for a different way of doing business.

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Manifesto : How a maverick entrepreneur took on British energy and won by Dale Vince and John Robb
Hardback RRP £20

How one maverick entrepreneur took on UK energy... and won.

Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveller, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realised that to change the world he needed to be on the grid, not off it. In 1996 he founded green energy company Ecotricity based on principles of social, financial and environmental sustainability, and changed the landscape of UK energy forever.

Since then, Dale has been appointed a UN ambassador for climate issues, become the owner of the first ever vegan football club, and amassed a fortune of over GBP120 million built on sustainability. He has also been a vocal supporter of Extinction Rebellion which, like Ecotricity, is based in Stroud. In this book, he shares his single-minded and uniquely purpose-orientated approach to business, with lessons learned from experience that will speak to any fledgling entrepreneur.

This is the story of a man whose unwavering mission to help save the environment has driven him all the way to the top, and a powerful manifesto for anyone who wants to change the world.

Browse and buy through our bookshop store or order your copy today.

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